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LACMA × Snapchat Monumental Perspectives

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LACMA × Snapchat Monumental Perspectives

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LACMA × Snapchat Monumental Perspectives

Augmented reality meets cultural reflection.

LACMA × Snapchat Monumental Perspectives

Augmented reality meets cultural reflection.

Client

Lacma

Media

AR

Snapchat

Role

Director

Production Company

3dar

Intro

Dead Heads reimagines stolen monuments from an LA park, inviting users to reflect on history and identity through AR.

Dead Heads reimagines stolen monuments from an LA park, inviting users to reflect on history and identity through AR.

About the project

Collaborating with Rubén Ortiz Torres, I directed this AR project as part of LACMA’s initiative with Snapchat. Blending technology and artistic vision, Dead Heads questions the permanence of public memorials, offering a digital exploration of Los Angeles’s rich cultural tapestry.

Collaborating with Rubén Ortiz Torres, I directed this AR project as part of LACMA’s initiative with Snapchat. Blending technology and artistic vision, Dead Heads questions the permanence of public memorials, offering a digital exploration of Los Angeles’s rich cultural tapestry.

The process

Through innovative storytelling and AR, this project transformed historical reflection into an interactive experience.

Through innovative storytelling and AR, this project transformed historical reflection into an interactive experience.

Credits

Director: Julián Dorado, Camila Marturano

Producer: Abril Mata

Art Director: Picu Rossi

Lead Developer: Martin Berisso

CG Artists: Amanda Sepulvida, Aylen Angio, Nahuel Lema, Fernando Balmaceda

3D Animation: Isaias Pereiro, Aylen Angio

Developers: Tomas Gho

Rigging: Apolo Osorio

2D Animation: Matias Petroli